Do you have traffic but few sales?
You are not alone. Many businesses in Mexico invest in advertising but their site doesn't convert. The reason?
A design that is not focused on the user.
In this article, we show you 7 tactics that we apply at Vexus Agency to transform beautiful sites into conversion machines.
1. Clear visual hierarchy
Users scan, not read.
If they don't quickly find what they're looking for, they leave.
Solution:
- Eye-catching titles with keywords
- Contrast and legible fonts
- Generous spacing to guide reading
👉 At Vexus, we use proven visual design frameworks to keep attention and direct the click.
2. Speed and fluidity of navigation
A nice but slow place is like a restaurant with good food but poor service.
Navigation should be smooth, without downtime or blank screens.
We apply:
- Lightweight animations
- Pre-loading sections
- Dedicated hosting with smart cache
3. Testimonials and Social Proof
88% of users trust a business that shows testimonials more.
At Vexus we create sections with:
- Real customer photos
- Stars ★★★★★ with custom colors
- Name and position of the customer
Example:
“Thanks to the redesign with Vexus, our conversion increased by 40%. They are UX experts.”
— Alejandra G., Director of E-commerce
4. Optimized forms
Long forms scare away users.
We reduce the number of fields and use real-time validations. In addition, we added microtexts (microcopy) that guide the user step by step.
Outcome:
+70% in form submissions after redesign
5. Mobile-first
More than 70% of traffic in Mexico is mobile.
If your site isn't mobile-friendly, you're losing customers.
At Vexus we create designs 100% responsive, with accessible buttons and menus optimized for small screens.
6. Strategic CTAs
A generic call to action doesn't convert.
We created clear buttons, with benefit-oriented texts:
- “Quote your site in 24 hours”
- “Schedule a free call”
We place these CTAs in high-impact areas: header, mid-page, and footer.
7. Continuous optimization
The design doesn't end when you publish.
We A/B test titles, colors, and locations to continuously improve performance.
We integrate tools such as Google Optimize and Hotjar to understand real user behavior.
Conclusion: Design matters, but the focus on conversion matters more
It's not about having a beautiful website, but A website that sells.
👉 Ready to redesign your website with UX/UI experts? Quote your project with Vexus Agency and get a proposal in less than 24 hours.
Send us a message via Whatsapp and we'll get back to you right away:
